See what ChatGPT, Gemini, Claude, and Perplexity say about your property — then fix it. Free audit in 15 seconds.
No credit card · No sign-up · Results in 15 seconds
Here’s what an audit looks like — scores animate live as we query each model
“Where should we stay?” — asked millions of times daily across ChatGPT, Google AI, and Gemini. AI names 3–5 hotels. The guest picks from that list.
If you’re not named — or described inaccurately — you never enter the consideration set. The guest books elsewhere without ever seeing your website.
Your AI Shadow is the invisible profile language models have assembled from your reviews, website, mentions, and press. Most hotels have no idea what theirs says.
We ask all four models direct questions about your hotel — strengths, weaknesses, guest type, differentiators. Then score accuracy versus your website.
Searches your guests make — “Best luxury hotel in [destination]” — across all four models. Are you mentioned? What position? What’s your Share of Voice?
Eight checks — schema markup, meta descriptions, content density, headings, image alt text, keyword consistency. Everything AI needs to read your property.
Track every website AI cites about you. Find inaccurate sources and get specific fix instructions. Average hotels have 46 sources needing attention.
AI models learn about your hotel from your reviews. A pattern of “dated rooms” mentions across TripAdvisor becomes part of your AI Shadow — even if you renovated last year.
BrandShadow pulls reviews from TripAdvisor into a single inbox. One-click AI replies in your brand voice — reinforcing the positioning you want models to learn.
Hotels that respond to 90%+ of reviews see measurably better AI descriptions within 8 weeks. The reply itself becomes training data.
When travellers discuss your hotel on Reddit, TripAdvisor forums, and travel blogs, AI models learn from those conversations. BrandShadow monitors these mentions in real-time and suggests responses — turning every conversation into an opportunity to improve what AI says about you.
Properties that engage with online mentions see 2× faster improvement in AI descriptions — because forums and blogs are primary training data for language models.
Enter your hotel, destination, and website. We query four AI models and scan your site in 15 seconds.
Four scores show where you stand — what AI says, whether it recommends you, how well it aligns with your positioning, and if your site is readable.
15 minutes of guided onboarding captures positioning, differentiators, and key phrases.
Schema injected on your site. Review responses drafted. Sources monitored. Scores tracked and improving weekly.
One script tag auto-injects structured data so AI models accurately understand your hotel type, amenities, rating, and location.
Weekly audits across ChatGPT, Gemini, Claude, and Perplexity. Score tracking over time with sentiment and citation analysis.
Share of Voice vs competitors. See who AI recommends instead of you, what they do differently, and how to overtake them.
See which websites AI cites about you. Find bad sources feeding your shadow and take action to correct them.
Track Reddit, TripAdvisor forums, and travel blogs. Get AI-drafted responses to engage with travellers discussing your destination.
See which queries drive the most AI traffic. Prioritise fixes based on real search data.
AI-generated content ideas based on gaps in your visibility. Blog posts, SEO pages, and response strategies.
One script tag on your website automatically injects hotel schema, FAQ markup, meta descriptions, Open Graph tags, and AI instruction files. Toggle fixes on and off from your dashboard — no developer needed.
Add one line to your website. BrandShadow generates and serves structured data — built from your brand profile — that helps AI models understand your property.
Hotels with complete schema markup are 4.2× more likely to appear in AI results. Your Website Readiness score jumps the moment the script goes live.
Auto-updates when you change positioning. Cancel and schema stops within 24 hours — scores return to baseline.
One plan. Everything included. No tiers, no feature gating, no surprises.
No contracts, cancel anytime. Free audit with no commitment.
Every day AI forms stronger opinions about which hotels
belong in your destination. Make sure you’re one of them.